How to find high ticket clients for your coaching or consulting business
“I just don’t think I have the right people in my audience. I want to charge more but where are all these high ticket clients?”
If I had a Birkin for everytime I heard those words!
All those high ticket coaching and consulting clients aren’t hiding in a cave off the coast of Hawaii. (ok, maybe they are ON Hawaii, but they are probably at the beach!) They might even be in your world or on your email list.
There ARE ways to finding these folks easier. And you don’t have to go spelunking. You really just need to focus on how high net worth and ultra high net worth individuals act and think.
To be more clear, a high net worth individual is actually Defined as someone having a net worth of 1 million or more in liquid assets.
Someone who is considered an ultra high net worth individual usually is at around 10 $30 million mark. And it goes up from there. So we could also be looking at people like billionaires.
Now most of these people own their own businesses. (Some have inherited their wealth, but most, if not all the people you probably will be targeting have their own business.)
These individuals or these businesses, you’re targeting have certain traits, they tend to consume the same media. They frequent the same activities and events. And most have similar values.
What that means is that if you can predict some of their behavior, you can gain proximity. Therefore, a high net worth individual can find you because proximity is how they buy. They buy from their networks and from people they know. They can’t just hire anyone from off the streets! So they tend to use “trusted advisors” rather than that 30th email from the bro-coach next door.
These people are not on YouTube looking around for solutions!
There are simple ways to start attracting high net worth individuals, and booking higher ticket coaching clients.
First —-Find out where they live and geotarget. Tenton,Wyoming, NYC, Fairfield, Connecticut. La Salle, Texas. Pink, Colorado, Mackenzie, North Dakota. Shackleford, Texas. Collier, Florida, Union, South Dakota. All these towns have an average annual income at 4 million minimum.
Here are the other ways to find those high net worth and ultra high net worth clients!
1. Leverage Your Network: One of the best ways to find high ticket clients is to leverage your existing network. Reach out to your contacts and let them know about your coaching services. Ask for referrals and introductions to potential clients who may be a good fit for your services.
2. Attend Industry Events: Industry events, such as conferences and trade shows, can be a great way to meet potential high ticket clients. Attend events in your niche and network with attendees. Get in front of audiences where your clients are, sometimes that means giving packages away or buying tables at charitable events where your clients are hanging out.
3. Pick up the hobbies of your ideal clients. Many high net worth individuals have the same hobbies. they focus on Philanthropy, sports, outdoors/nature, politics, and public speaking. Show up at sporting events in the box seats especially at golfing events, tennis, horse shows, indy racing, and club seating for major ball parks (usually in conjuction with companies) Show up and start communicating and meeting people.
4. Partner with Other Businesses: Partnering with other businesses in your niche can be a great way to find high ticket clients. Look for businesses that offer complementary services to yours and reach out to them about potential partnership opportunities. You can host an event and feature several people, or be willing to share resources and connections to get into the circle where you need to be.
5. Use SEO: Search engine optimization can help potential clients find your business online. Use targeted keywords and phrases in your website content and blog posts to improve your search engine rankings. This can help attract high ticket clients. Be sure to use tools like SEM rush to do a quick overview of the best keywords and where your competitors are ranking so you can understand where to tweak the long keywords.
6. Pay to play. If your clients are in masterminds or organizations that cost to get into, pay the fee and get in. Once in, you can start forming the relationships necessary to book higher ticket and ulra high net worth individuals into your coaching roster.
7. Understand how to communicate your values through messaging, online and offline communication, so your client feels you understand their values. Most Ultra High net worth women appreciate and resonate with the plight of others and they have the power and the means to do something about it. Is your brand communicating your social justice work, dedication to eradicating the world’s ills, climate protection work, mission, and how you give back? If not, make a point to highlight those values on each page of your website.
Finding high ticket coaching, consulting, and done for you service clients for your business requires a targeted approach that focuses on building relationships and getting in the rooms with those you want to attract. By leveraging your network, attending industry events, creating high-quality content, partnering with other businesses, using SEO, and understanding where your clients are, you can attract high ticket clients who are willing to pay a premium for your coaching services.
